Louis Vuitton opened a boutique in Seoul, designed by architects Frank Gehry and Peter Marino. In the design concept, architects sought to pay tribute to Korean heritage and culture, inspired by the Louis Vuitton Foundation in Paris.
Frank Gehry used elements of the Hwason Castle, built in the 18th century in the city of Suwon, Republic of Korea. Inside the boutique, architects placed floral decorations, colorful furniture, Louis Vuitton clothing and accessories, as well as some interior items, including items from the Objets Nomades collection.
“What struck me when I first visited Seoul almost 25 years ago was the connection between architecture and nature. I still clearly remember the powerful impressions that I received from the garden of the Jongmyo Temple,” said Geri. “I am very glad that designed the Louis Vuitton Maison Seoul to reflect the traditional values of Korean culture. "
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