What kind of fashion do you have from the people of the state? I will explain є sociologist Werner Sombart

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In the fashion of national gratitude, it’s better to sleep better than before. The sociologist Werner Sombart (1863 – 1941) wrote a book about the whole story. In the praxis “People’s statehood and fashion”, there’s a rosy lookє, obviously, a clasp between fashion and people's statehood, which is an economical model of fashion.

Kapitalichna mriya

Zombart first and foremost, the sociologist has uncovered the economical potential of a fashionable industry (I would like to try it all out in Britain and France, since they didn’t drown in the science of thinking). The nineteenth century fashion has become old-fashioned, and from now on, it’s a growing demand for a new monk for small groszy.

I am new to business, and with them – work. Pratsivniki shyyut clothes and abolish the salary, hairless people – sales of goods, part of some kind of tax on the money. І pracіvniki, і power, і pіdpriєmtsі – all are overshadowed by the happy. Fashion industry has become the capital of Adam Smith.

“True fashion has been spread only to the last century, but to navigate the whole generation. Tilki the remaining hour of trendy fashion manifests itself nastilki rzko, but may have a significant impact on the form of economic life … ”

However, as I wrote to Zombart, I didn’t become anything else; yakby people didn’t want to raptress to dress up like a rap. The very establishment of one-dimensionality in the presence of suspension in the forehead of economic progress.

There are three reasons I can explain the bazhanny viglyati, however, to Zombart: industrialization, urbanization and social development, as well as social capitalization.


“New factories are working and working, the massov villagers are moving to the city.” Їхнє иттятяє з з з зє нев з з з з а з з до до до до до до до до до до до до до до до до до до до до до до до до до до до до до до до до до до до до до до до до до до до до до до до до до до до до,,,,,,,,,,,,,,,,,, а а а, and with it іпікікдніні інду. New Londoners were required by trench coats and parasolok, while robotic women from the village were replaced by fashionable droplets.

“Fashion with an indivisible fact will be perpetuated into socialism,” wrote Sombart, explaining the coherent nature of modi, having become able to only in the minds of capitalist economy and new economy.

The new style was dictated by the style of the city’s life on the international table and urbanization: “For the whole of the world’s largest and the most pronounced, it’s pragmatic to the noticeable, light, graceful – to the so-called“ chic ”.

Wrestling class

Most of the middle class in Europe and the United States grew up, but the relish of the “new bugs” did not come out of likeness with the aristocracy. New classes marked the cob of a new suite, but did not bullet out the corsets and the last remnants of the past.

"People need to consume a servant, as if according to old things old people have to be violated even more rudely." A newer generation, written by Zombart, doesn’t know "sentimentality" and "bad sensitivity" passed the hour.

Sombart directly calling to the proletariat at the low cost of clothing and “new love”: masov virobility meant vidma vid idiots, shvidki temp zmushuvili forgot about “vodka navyki”, which was passed the long way.

A sociologist has meant that fashion has taken all-out scales and, at the same time, not a characteristic loss for class suspensions, as if respecting Zіmemel. Navpaki – a fashion for nogo є with the help of mechanism of the new and the last social class.

On vidmina vid vshih klasikіv, Sombart did not call trendsetters vishchi klasi. Fashion was worn out of the bohemian middle class (or the middle of the middle-aged mitzvah) to the elite, and not in hack. I will explain this with the winter social structure of suspension.

What fashion?

Zombart proponoє naybіlsh a comprehensive look at the fashion of the middle class of socialist sociologists. Win roclav yavische of ordinary fashion for decіlka warehouses:

Demographic. With the development of medicine, there is a large population, and later, there is a need for the same goods, including those in the same class.

Social. The nineteenth century has seen hundreds of huge coups, revolution, industrialization and urbanization, the emergence of new social classes and old history. Tse caused “ob’єdnannya consumer” I, as a result, “masovizatsiyu” modi.

Economically. The development of the mass virobnitsva in the most fashionable fashion – there wasn’t anything else, yakby is not social and demographic factors. “Most goods at our time you can live on more than one day,” said the social scientist in the nineteenth century.

Vsomu wine capitalism

Zombart provincial analysis of the currently popular fashion industry: calling the capital city of Paris, describing the activity of the most popular sewing machines and business hours, waving a new fabric sale:

The main characteristics of “just-in-time” fashion are calling the brand identity, the main character and “dominion” of the buyers, which are reflected in the expanded category of goods and the constant production of new goods, to stand in front of a new bag for sale )

Zombart’s theory has appeared wonderfully accurate: the annual industry is estimated at $ 3 trillion, and the “bridal” fashion has reached such a scale that now I’ll block the ecology of the planet.

Fashion has become alive in the capitalism. “I’ll say without interruption: fashion – of love for utilitarian capitalism, but a winery with an internal day. It’s not too expensive to see the new realities of social life, as if they were reflecting the characteristics of capitalism so clearly as to fashion. ”

Read also: Sociologist Georg Zіmmel about the sound of fashion and nature, politics and bazhennyam zdavatisya more beautifully, nizhny vi є just

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