Our Corner at TSUM: 4 Ukrainian brands on sales, customers and the future of the fashion industry

18th November 2019

Blitz interview Fashion is primarily a business. This component should not be forgotten by young beginner brands, which sometimes plunge headlong into creativity. Among Ukrainian brands there are successful examples of how to turn your fashion house from local to global, correctly using all modern methods of communication and leading world trading platforms. For Ukraine, […]

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What kind of fashion do you have from the people of the state? I will explain є sociologist Werner Sombart

31st October 2019

In the fashion of national gratitude, it’s better to sleep better than before. The sociologist Werner Sombart (1863 – 1941) wrote a book about the whole story. In the praxis “People’s statehood and fashion”, there’s a rosy lookє, obviously, a clasp between fashion and people's statehood, which is an economical model of fashion. Kapitalichna mriya […]

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Sociologist Georg Zіmmel about the sound of fashion and nature, politics and bazhennyam zdavatisya more beautifully, nowhere и rightly

29th October 2019

Sociologist Georg Zіmmel (1858-1918) a cyclist of his own thoughts about fashion in the philosophy of Philosophy of Culture. For Zіmemel, on the other side of the world of philosophers, life would not be empty in space, but people didn’t dream like a vipadkovy nabіr khіmіchnyh elements. For such a fine nature, like George Zіmmel, […]

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Theory of Fashion in Classic Sociology: Herbert Spencer

21st October 2019

One of the first sociological theories of fashion and having obscured the English philosopher and sociologist Herbert Spencer (1820–1903). Winning up, scho fashion is the whole form of social regulation of people’s behavior, and поля ї поля поля є є є є є є є є є є є є є є є та та […]

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How to succeed in the fashion business? Narrated by Victoria Kozlova

3rd October 2019

Victoria Kozlova is the co-owner of the One Group fashion retailer, the official partner of Philipp Plein, Dirk Bikkembergs, DSQUARED2 and other world brands. Victoria has been working in the fashion industry for more than 10 years and, perhaps, knows all about fashion retail. We asked her about work, the impact of Instagram on fashion […]

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7 fashion lessons: what Demna Gvasalia taught us

16th September 2019

Demna Gvasalia leaves Vetements own brand. Someone loves him for treads with a lighter-shaped heel, someone hates him for $ 800 DHL shirts. But Vetements left no one indifferent, like the new Balenciaga led by Demna. We recall what one of the main designers of our time taught us. Make meme out of fashion Demna […]

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How Stella McCartney Changes the Fashion World for the Better

13th September 2019

Stella McCartney is not only the daughter of Sir Paul McCartney and fashion photographer Linda Eastman, but also a doctor of law, an animal and environmental advocate, a world-renowned designer whose clothes have become a real cult for classy fashion designers around the world, and winner of an award for innovation and outstanding a contribution […]

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The beauty of imperfection: How Peter Lindbergh changed fashion photography

4th September 2019

Peter Lindberg revolutionized and changed fashion photography. At a time when magazines were filled with laced pictures of ideal fashion models that looked more like smart dolls, he consciously threw aside the canons of perfection and made women free, while revealing their true beauty. In the lens of Lindberg, the magnificent Christy Turlington, Linda Evangelista, […]

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Italian Fashion Architect: What You Need to Know About Gianfranco Ferre

15th August 2019

Gianfranco Ferre was born on August 15, 1944 in the north of Italy, and now he would be only 75 years old. Parents prepared him for a reliable career as a pharmacist, but the wayward Italian boy entered the Faculty of Architecture at the Technical University of Milan and subsequently created building projects, interiors and […]

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What Sonia Rykiel has done for the fashion world

27th July 2019

The fashion house Sonia Rykiel briefly outlived its founder (the designer passed away in 2016). The Paris court decided to liquidate it after it failed to find a new investor – all potential candidates were deemed financially unreliable, and the brand already had enough debts. Even before the death of Sonia Rykiel in 2016, the […]

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