Eternal values: an interview with a Tiffany & Co. gemologist
Wedding spoke to Melvin Curtley, chief gemologist Tiffany & co., and learned about the philosophy of the brand, new jewelry and the movie “Breakfast at Tiffany’s”.
Melvin Curtley, chief gemologist at Tiffany & Co.
Dear Melvin, you started your career at Tiffany & Co. consultant in 1985. Do you remember the piece of jewelry you recommended to your first customer?
– I remember this day as if it were yesterday. My first sale in a boutique in San Francisco was a Return to Tiffany bracelet. This model of the bracelet was and still is an iconic piece. The client bought it as a gift to his daughter, the girl dreamed about it. One can only imagine how happy she was to receive a gift that will be with her all her life. I will always keep this wonderful memory!
What, in your opinion, is the secret of the phenomenal popularity of Tiffany & Co. jewelry?
“As one of the oldest American brands, we have made a huge number of breakthroughs throughout our 183-year history. I think our secret lies in the huge selection of jewelry made with a sincere attention to detail. This is what attracts buyers of all ages – everyone can find something for themselves.
Brooch Schlumberger Fleur De Mer, Tiffany & Co.
How would you describe the philosophy of Tiffany & Co.?
“Tiffany is much more than just high-end jewelry. We strive to captivate customers by going beyond trends and creating jewelry and objects that stand the test of time. Tiffany is a brand that evokes emotions that are reflected in literature, lyrics, films and other forms of media. The recognizable color of the Tiffany blue box and the beauty of the brand’s diamonds have become true symbols of perfection and style. Together, all of these elements create an image that remains attractive over the years.
Tiffany diamonds are of exceptional quality, a dream packed in the iconic blue box. When do you think diamonds are the best gift?
“Tiffany is the ‘destination’ for anyone looking for engagement and wedding rings, as we introduced the Tiffany Setting ring in 1886. But we also believe that diamonds can be worn every day and are the perfect gift for any occasion. We have the rarest colored diamonds ranging from yellow to pink, purple to green.
Tiffany True Ring, Tiffany & Co.
Describe the emotions and feelings that Tiffany jewelry evokes?
– A sense of surprise and incredible joy, followed by exciting emotions of wonder and endless happiness.
About 350 exhibits were presented at the Vision & Virtuosity exhibition. What’s your favorite?
– Of course, the yellow diamond The Tiffany Diamond is my favorite exhibit. This is the most outstanding object of our collection – the real heart and soul of the brand. The most delightful yellow diamond in the world with a perfect cut and shine. He is the quintessence of our brand achievement.
Melvin, let me ask you a personal question. What’s your favorite scene from Breakfast at Tiffany’s?
– The scene when Audrey Hepburn first walks into our store in New York and says: “Great! Nothing bad can happen to you here. ” This phrase warms my heart.
Photo: press materials.